If you’re running an online store, chances are you’ve thought about online ads. Maybe even dabbled in them. Google Ads, Facebook Ads, Instagram, TikTok—it’s a buffet of platforms just waiting for your budget. But here’s the truth: running ads on your own is like making your own pizza. Sounds fun at first, but halfway through, you’ll wish someone else was doing it.
In 2025, 85% of ecommerce brands have decided to outsource their PPC (Pay-Per-Click) ads rather than go the DIY route. That number is no accident. Let’s dive into what’s making brands say, “Here, expert, take the wheel.”
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Wait, What’s PPC Again?
PPC stands for Pay-Per-Click. It’s a type of internet advertising where you pay only when someone clicks your ad. Think of it like dropping a coin in the machine every time someone taps your shop window.
Major platforms that use PPC:
- Google Ads
- Amazon Sponsored Ads
- Facebook & Instagram Ads
- TikTok Ads
The goal? Get eyeballs on your products. And turn those views into sales—lots of them.
DIY Ads: Sounds Cool, But It’s Complicated
Sure, you can launch your own ads. Every platform has a guide, right? But reading the instructions doesn’t mean you’ll bake the perfect cake. Here’s what DIY usually looks like:
- You spend hours learning the ad platform.
- You set a budget and pray it works.
- Traffic comes in… but no one buys.
- You tweak, guess, and try again.
- Eventually, you burn out or burn money. Or both.
That’s not fun. It’s frustrating. And ecommerce owners are busy folks—juggling shipping, customer service, website maintenance, and more.
So Why Are 85% Outsourcing in 2025?
The short answer? Because it works better. The long answer? Take a look below.
1. Expertise That Pays Off
PPC agencies live and breathe ads. It’s not just about hitting “Boost Post” anymore. They know:
- How to target the right audience
- What ad copy converts
- Which keywords bring in real customers
- How to test and optimize (and optimize again)
Results come faster. Mistakes get avoided. That means more money in your pocket, not less.
2. Access to Better Tools
Pros don’t just rely on what Facebook or Google gives them out of the box. They use advanced tools like:
- AI-driven bidding strategies
- Heatmaps
- Ad automation software
- Performance tracking dashboards
Most of these cost a lot to use on your own. Agencies already have them. You can piggyback off that power without paying extra.
3. Time, Saved
Let’s face it. Running ads properly takes hours a week. Time you could spend fulfilling orders, creating content, or—even better—relaxing.
When you outsource, your to-do list shrinks. You get to focus on what you’re good at and leave the messy metrics to the pros.
4. Scalable Campaigns
Want to go from selling 10 units a day to 100? DIY ads can hit a wall. Real growth needs solid strategies, not guesswork.
PPC experts know how to scale campaigns effectively. They track data, spot trends, and adjust in real-time. You don’t have to keep pulling the lever and hoping for jackpot.
But… Are PPC Services Expensive?
Quick answer: they can be. But bad ads cost way more—especially long term.
Imagine spending $1,000 on ads that bring in no sales. Versus paying an expert $500 to make that same $1,000 bring in $4,000 in revenue. Which one seems smarter?
Most agencies charge a fee or a percentage of ad spend. Look at it as an investment, not just a cost.
Common Fears About Outsourcing PPC
Let’s bust a few myths.
- “I’ll lose control.” — Nope. A good agency works with you, not over you. You approve strategy, budget, and creatives.
- “It’s only for big brands.” — Not true. Many agencies offer packages for small and mid-sized sellers.
- “What if they mess it up?” — That’s why you vet them. Choose agencies with proven track records and client testimonials.
Signs It’s Time to Outsource
How do you know it’s time to stop DIY-ing and bring in the pros? Here are some signs:
- You’ve been running ads for months with low ROI
- You’ve paused your campaigns because you’re overwhelmed
- You want to grow but don’t know how
- You’re spending more time Googling ad tips than running your store
What to Look for in a PPC Service
If you’re ready to hire, don’t just pick the first one on Google. Consider this list:
- Industry experience in ecommerce
- Clear pricing with no shady fees
- Monthly reporting and regular check-ins
- Strategy sessions and performance reviews
- Positive reviews from other clients
A services partner should feel like an extension of your business. Not just someone who takes your money and disappears.
The Trend Isn’t Slowing Down
Investing in PPC services isn’t just a nice-to-have anymore. As competition in ecommerce increases, smart ad strategies are a must.
Brands that outsource are seeing better results, faster growth, and lower stress.
And with 85% of brands already doing it, this trend isn’t just hot—it’s the new standard.
Final Thoughts
Running an ecommerce business is tough enough. Ads shouldn’t be another headache. While DIY might give you a sense of control, a seasoned PPC team gives you results.
Want to grow in 2025? You don’t need to do it all yourself. Sometimes, the smartest move is letting the pros handle the complexity—so you can get back to doing what you love.
So go ahead. Consider letting a PPC expert take the wheel. Your future self (and your bank account) will thank you.
