What Are the Types of Wholesalers?

Wholesalers play an essential role in the economy of the country by equilibrating the demand and supply. Formulation of prices also depends on the wholesalers. Due to these reasons, they are considered the backbone of the economy. If you have an idea to become a wholesaler, you need to do complete research on it.

Man in warehouse

Fortunately, you are in the right place. Here we will provide you with everything that you need to know about wholesalers. We will explain the different function of wholesalers concerning their services, specialization, and area of dealing.

With the help of this post, you can easily choose the right direction for your business. Let’s start by defining the term of wholesalers in general.

Definition of Wholesalers


Wholesaler refers to a company or individual involved in purchasing products in bulk quantities at low prices. Then, they resell these products to retailers instead of end-users.

For example, a person buys eggs in large quantities from a poultry farm, then sells them to different bakeries. That person is the wholesaler, and the process is called wholesale business.

Types of Wholesalers

Wholesalers are categorized based on their services, area, or other specification. Here we have mentioned some major types of wholesalers.

Manufacturer Wholesalers

Some of the businesses are involved in the manufacturing of the products. They are known as the manufacturer wholesalers, and they directly contact the retailers and sell their products.


Manufacturer wholesalers are doing so to increase their profit margin and cut the overhead of other procedures. It’s’ a good idea but not suitable for all types of business. Only those manufacturers can go with this method, who have to make a few deals.

Retail Wholesalers

Retail wholesalers are the second most common type of wholesaler. Except for manufacturing, these wholesalers deal with everything for the sales of products. As it is evident by the name, they deal with the retailers as well as end-users.

For this reason, they are also called full-service wholesalers. Usually, brands hire retail wholesalers to expand their operations in new regions. Another purpose of these wholesalers is to know the needs and wants of the end-user of the products.

Pure Wholesalers

Pure wholesalers are exactly what we have explained earlier in the definition. They contact the other manufacturers and producers to buy products in bulk quantities at low prices.

However, they have nothing to do with the end-user and resell them to other retailers. In this way, they perform their duty more efficiently.

Agents and Brokers

Agents and brokers are middlemen who work on behalf of the company. They bring customers to the manufacturer for dealing and receive a percentage of commission on the deal.


Agents and brokers commonly work in the real estate or chemical industry. There is little difference between agents and brokers. Brokers are attached to parties for a short time, whereas agents work for a long time.

General Wholesalers

General wholesalers are categorized based on the service they render. They select a particular product line and deal with all products that lie in it.

For example, a wholesaler selects a clothing line for dealing. It includes all the products in this line like women, men, and baby clothing of all brands. That’s why we call them general wholesalers.

Specialized Wholesalers

As it is clear from its name, specialized wholesalers deal with a particular product. They do have a variety of products but only the selected items.

For example, a wholesaler chooses only men’s shirts for selling. In this case, this wholesaler never deals with other clothing items as he is a specialized wholesaler of shirts.

Final Thoughts

All the major types of wholesalers are in front of you.  Choose one that is most interesting and beneficial for you. What wholesaler type will you choose? The best option to find your perfect wholesaler is the online wholesale platform.

Here the wholesalers are gathered from all over the USA on a single online best wholesale platform like Seebiz. There you can find all types of wholesalers and retailers. We suggest you use such platforms to connect with your related field wholesalers, which will be helpful to you for both the sale and purchase processes.