According to research, the global market size for GPS tracking devices will reach $6.3 billion by 2030. Just compare: in 2020-2021, it was around $2 billion. It means that this figure will triple in less than 10 years. But what are the reasons for such active growth? The answer is simple. GSP technologies have found their application in a wide range of industries and the adoption of GPS-powered solutions is going on.
What Is GPS?
GPS is an abbreviation for Global Positioning System. Let’s put it as simply as possible. This system unites navigation satellites that are circling our planet. The location of these satellites can be detected as they regularly send their signals. Thanks to these signals, it is also possible to identify the exact location of any device with a GPS module (of course, only in those situations when a geolocation feature is switched on).
While initially, location-tracking features were used in navigation solutions, now their application is much wider than that. There are a lot of services that rely on this functionality and they greatly change the standards established in many industries.
Key Benefits of GPS for Businesses
The advantages of GPS tools are the main boosters that drive the demand for GPS and mobile development among companies in different spheres. We offer you to have a look at the opportunities that tracking technologies ensure in the modern world, especially in those cases when they are combined with other advanced tools. And we hope that our list will help you to better understand whether GPS can become a good option for your app.
Low-cost solution
GPS technologies are free for businesses and end users. The system of satellites is maintained and supported by the US Department of Defense. However, you may need to pay for some GPS-powered solutions themselves as well as devices.
Flexibility in route planning
Thanks to GPS, users can plan their routes in real-time which provides them with a high level of flexibility. This benefit is of great importance for drivers. When they see that road conditions on the initially chosen route are not favorable, they can easily choose another option. Moreover, a GPS-powered navigation system can quickly calculate a new variant in those cases when you take a turn by mistake or skip the necessary one.
Innovative solutions for the fitness industry
GPS location tracking can enhance user experience in the niche of fitness mobile apps. GPS modules can be installed on wristwatch-like devices that are used by fitness lovers, walkers, runners, and cyclists. Thanks to these devices, people can not only check their covered distance and routes but also enjoy additional features. For example, such a solution can also calculate the number of made steps, as well as detect burnt calories.
Weather and traffic alerts
This functionality is also powered by GPS. When a user approaches an area where severe weather conditions or traffic issues are detected, an application will send a notification. A great thing here is that everything can be monitored in real-time. Thanks to such features, people can not only better plan their routes by choosing a more optimal variant but also avoid a lot of dangerous situations.
Neighborhood search
GPS-powered solutions can be also used for looking for different services and places in some particular areas. For example, when you come to a new city, it can be rather difficult to find the nearest hotel, restaurant, or shopping mall. But a modern mobile application will let you do that without any particular effort from your side.
Vehicle and driver monitoring
GPS tracking devices installed on vehicles can help employers get valuable data related to the behavior of their drivers on the roads. This information can be important not only for logistics companies that are interested in the safe transportation of goods but also for companies that operate passenger and taxi services.
GPS technologies can help to view the chosen routes and estimate the time that was needed for a driver to get from one point to another (and consequently, the speed). Based on this data, it is possible to understand whether a person drives safely, whether fuel is used sensibly, and whether all speed restrictions are taken into account.
Increased safety
There are different types of location trackers that can be used to monitor the real-time location of objects (bags, vehicles), pets, domestic animals, and people. This use case is especially important to parents who want to know where their children are throughout the day as well as for medical staff and family members of seniors and patients with mental diseases.
Closing word
Today geolocation features are used in many types of solutions and the area of their application is gradually growing. A lot of business processes are going through the stage of digital transformation today and GPS is one of the technologies that play a crucial role in this overall digitalization. Location-based services (such as food delivery or ride-hailing services) already boast very high popularity today, and we can expect to observe the introduction of new GPS-powered solutions already in the nearest future.
