We all know about Youtube, and the number of people that use it. Based on its popularity a lot of people turned to Youtube, not only to create content but have taken it another step by creating ads to promote themselves. This way, we have a few types of youtube ads: skippable in-stream ads, non-skippable in-stream ads, video-discovery ads, and non-video ads. Their names pretty much explain what they are.
In the rest of this article, we would like to give you a few steps that you should take to excel at Youtube advertising:
Creating a video
The first thing is, of course, creating your video ad. It should be short and best describe your business or product. After that, you want to upload your video to your youtube account.
Once we have done that let us get down to the more technical aspects. Google Ads is a super powerful platform from which you can control all of your campaigns from your dashboard. All you have to do to access it is have an account, and you are ready to go.
Creating a campaign
Once you access your account you can click on the create new campaign button, and you will be prompted with a pop-up menu in which you can select a goal, a campaign type, its subtype, and strategy. You want to select the Video reach campaign when it comes to your campaign’s subtype. The method you want to use when trying to reach your goal is either Non-skippable in-stream ads or Efficient reach.
The next step would be choosing your campaign name, and the budget you are working with for your advertising.
Choosing ads location
After completing all of this, you can choose where you want your ads to appear. My advice would be to do ads on different places so you can track where they perform the best. So, have one in Youtube’s search results, and one in the videos themselves.
You can even target smaller groups of people that you would think to be interested in what you are offering by using keywords that are relevant to your business, and also choosing where else your ads would be located. Do your research on choosing the right words, and see how well different keyword groups work. Take your shot, and be patient.
The last step would be connecting your Google Ads account to your Youtube channel. After that, sit back, let your ads do the work, and watch your numbers grow.
Following these simple steps might bring you tons of traffic. Keep them in mind in the future if you decide on setting up your Youtube ads.
We hope that you have found this article helpful and that you learned a thing or two.